Responsive Email Marketing

Are you new to the process of email marketing? If so, you may be unsure how to maximize the potential of each of your correspondence items. Here, we’ve addressed some of the basics of email marketing that you’ll need to consider to make your experience both lucrative and enjoyable!


Avoid Deceptive Subject Lines

Many email marketing attempts fail to produce any profits because they start off on the "wrong foot." For instance, if you’re advertising a revolutionary skin care product, don’t put "It Was Great to Meet You Last Thursday" as your subject line. Though you may have a better chance of getting through some recipients’ firewalls, they won’t appreciate your trickery and will probably press "delete".


Put All Information in the Email Body

Though you may have a fabulous .pdf or .doc file that you’d like to incorporate in your email marketing, resist the temptation to include it. Having an attachment of this sort will automatically send your email marketing attempt to "spam" files, meaning your prospects will probably never see your email at all.


Use Dynamic Language

In email marketing, as with all marketing, you want to capture your audience’s attention as quickly as possible. Because you only have a few seconds to catch a reader’s eye, be certain to use words that are active and practically "pop" off the page. Remember - if the email marketing piece doesn’t intrigue, the person will simply move on to another email.


Be Short and Sweet

Have a lot to say? Then put your lengthy information on your website, not in your email marketing text. Most adults have a very short attention span, and they don’t want to scour through an email marketing item for more than a minute or so. Include a link for the email marketing reader to click to send him or her to your webpage where more detailed information will be highlighted.


Practice Makes Perfect

Email marketing is a science, but one that’s always evolving and changing. So if you don’t get tons of "hits" the first time around, never despair! Keep trying, reaching, and exploring and you’ll soon uncover the best email marketing techniques for your product or service.

by: Mad Vlad

Email Marketing Tips

Pick Your Fate in 2008

As we linger here in that limbo between the holidays and the new year, perhaps you're considering a resolution or two to help you hit the ground running in 2008. If you're an e-marketer, no doubt one of your resolutions is to find new and effective ways to build customers online.
E-marketers understand that the key to building an online customer base is knowing what people want. More people use the Web for communication than for the purchasing of goods and services. As a whole, we're hesitant to trust what we cannot see or touch. And rightly so.
Many people have had bad experiences after choosing to blindly trust individuals and companies who tout their integrity over the Internet. Too many people have been scammed out of their money--even their identities. Most of us, at some point, have been spammed to death by communications we didn't request. We have a lot of work to do to fortify that trust again.
Your objective as an e-marketer is to come up with innovative ways to build trust and then deliver on your promise with excellent products and ethical communication practices. MyNewsletterBuilder's objective is to help you.
Email has revolutionized business tactics so that online retailers have to constantly learn new ways to communicate in a manner that will eventually convert readers to repeat buyers. Your success depends on your strategy.
Check this blog frequently for fresh perspectives in e-marketing.
Wishing you peace and prosperity in the new year!

Your Quality Control Checklist

Before hitting that send button, make sure your newsletter passes a test of quality, which will no doubt reflect your own excellent business standards.
Be sure that all of your links work, you haven't (gasp!) misspelled anything, your content is free of faulty line breaks, and you've tested the end product in multiple email clients.
Here is a little checklist to help you with quality control before each mailing:

1. Use a plain text file editor, like TextPad, to generate your lines at a set character number (experts recommend 60-65). This will help you avoid those wacky line breaks. NotePad works for this as well, but you'll have to count characters manually and do a hard return after each line.

2. If you're creating an HTML newsletter, write or paste your text into a program like TextPad or NotePad (TextEdit for Macs), so that content will render free of funky characters that were meant to be something else.

3. Always preview your newsletters in the major email clients, such as Yahoo, Hotmail, AOL and Outlook. What looks like a masterpiece in one inbox could look like gobbledy-gook in another!

4. Develop a working knowledge of how various email programs function. That way, if a customer complains about rendering, you can diagnose the problem based on their email settings.

5. Get a second and third opinion; always send your newsletter to a couple of colleagues before sending.

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